GUEST OPINION by Troy Sellers, Solution Architect Lead, Aiven: In today’s fast-paced digital world, the volume of real time data being generated daily is nothing short of phenomenal. Consider how much real-time data has already driven a boom in productivity: we wouldn’t have apps that know and can deliver your favourite pizza order, the gig economy, or Uber without real-time systems. Sure, ordering a taxi is fine when you can plan, but the convenience of ordering a ride at the exact moment it’s needed has changed the game. To satisfy the needs of today’s consumer, businesses need fast analytics and fresh data.